3K to 10K+
Organic Instagram community growth for Maison Samira Maatouk during my involvement.
Where strategy
met execution.
Marketing leadershipOne perspective.
One perspective.
Many disciplines.
10+ years of experience spanning the UAE and Pakistan, across coffee, FMCG, hospitality, digital marketing and e-commerce.
I work across strategy and execution, connecting creative teams with the commercial needs of the business.
Samira Maatouk Group
Abu Dhabi, UAE
Marketing Manager
Managing marketing across a portfolio spanning hospitality, coffee manufacturing, FMCG, retail and B2B.
My responsibilities span brand strategy, digital marketing, B2B communication, content, e-commerce, exhibitions, product marketing, partnerships and campaign execution.
I lead and coordinate multidisciplinary creative resources while working cross-functionally with sales, operations, production, finance, e-commerce partners and senior management.
10+ years
Experience spanning brand building, digital marketing, FMCG and hospitality.
B2B + B2C
Consumer, HoReCa, manufacturing, distributor and corporate audiences.
360°
From strategy and digital to retail, partnerships, content and physical activations.
Selected highlights
Across markets
Marketing across the UAE, Morocco, the UK and Paris.
International exhibitions
Marketing involvement across SIAL Paris, Gulfood and Make it in the Emirates.
Multidisciplinary leadership
Connecting creative teams with sales, operations, production, finance, e-commerce partners and senior management.
Education · Completed 2026
Master of Business Administration
MBA · York St John University, United Kingdom