Maatouk 1960
B2B · FMCG · ManufacturingBuilding marketing across manufacturing, HoReCa, private label, e-commerce, product marketing and international trade.
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Marketing Manager
Brand Strategy
B2B & B2C
01 / ABOUT MY WORKMarketing beyond
Marketing beyond
the campaign.
Building brands that connect strategy, creativity & growth.
I believe strong marketing happens when creativity and commercial thinking work together. I build and grow brands across FMCG, F&B, hospitality and coffee — connecting brand strategy, digital marketing, content, e-commerce and commercial activation.
With 10+ years of marketing experience, my work sits at the intersection of brand, customer and business growth.
More about me
The person behind the workCreativity with
Creativity with
commercial purpose.
For me, marketing is the connection between what a business wants to achieve and what its audience needs to see, feel and understand.
Meet Anadil02 / SELECTED WORK
Different
challenges.
Different
solutions.
From heritage coffee to hospitality. A selection of brands, campaigns and commercial ideas brought to life.
Maison Samira Maatouk
Brand transformation · HospitalityBrand transformation, digital growth and integrated marketing across the UAE and Morocco.
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Seiny’s
Brand launch · F&BFrom identity and customer experience to packaging, digital presence and market launch.
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Ala Rahi
Brand strategy · ExpansionStrengthening positioning and brand consistency with future regional expansion in mind.
View projectFlamme
Luxury hospitality · Brand positioningPremium storytelling and digital positioning for a luxury rooftop dining concept.
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Lord Café
Specialty coffee · Digital strategyBrand voice, lifestyle photography and digital storytelling centred on craftsmanship and coffee culture.
View projectBRAND STRATEGY / B2B MARKETING / DIGITAL / FMCG / E-COMMERCE / HORECA / CONTENT / EXPERIENCES